The Cattleman Magazine Editorial Schedule
January – Ranch Horses and Stock Show Highlights
This issue contains horse health and management information for our readers who rely on the 40,000 ranch horses that help them work their ranches. We also offer highlights of the Fort Worth Stock Show & Rodeo, San Antonio Livestock Exposition and the Houston Livestock Show and Rodeo.
February – Range and Pasture Management
Special Delivery to Mexico
Land management is always a top reader issue. This magazine features techniques to help our readers manage their natural resources for more water, more grass, more production and better range health. Since range management knows no borders, we ship extra copies of this issue to cattle producers in Mexico, with important articles translated into Spanish.
March – Annual TSCRA Convention Weekend Issue
The TSCRA Convention Weekend is a spring highlight in Texas. This issue informs the readers about who will speak, exhibit, entertain and sponsor the largest beef industry event in the region.
April – Bugs: Good, Bad and Interesting
Animal and environmental health are featured in our April look at bugs — from beneficial bugs in the environment, to good bacteria that support better nutrition, to disease-causing viruses to battle.
May – Focus on Water
More than two-thirds of our readers are keenly interested in groundwater rights. All of our readers are interested in managing their land to capture rainfall. Our urban friends want to know the land next to the creeks and streams is healthy and the runoff is clean and safe.
June – The Ranch Equipment Issue
A ranch can't run without equipment and supplies. Our readers tell us what tools are useful to them through Facebook, and we provide practical tips on how to use ranch equipment safely and how to make it last longer.
July – A Look at Livestock Auction Markets
More than a million of our readers' cattle will be sold through the auction markets of Texas and Oklahoma. Articles help our readers prepare their cattle for sale and help them find an auction market partner. This issue contains the membership directories for the Livestock Marketing Associations of Texas and Oklahoma.
August – Annual Hereford and Wildlife Issue
The Cattleman readers lease 26,437,420 acres of their land for hunting and fishing. Wildlife management articles include information on game species management and the interface between cattle and wildlife. This issue recognizes our decades-long relationship with the Hereford producers of the region.
September – Annual Feedyard and Stocker Cattle Issue
The Cattleman readers manage almost a million stocker cattle each year. Texas imported more than 2 million cattle in 2009. We provide our readers with a look at the segments of the beef production chain that come after the cow-calf operation.
October – Bull Buyer's Guide
37,549 bulls and 110,388 replacement females — our readers need that many cattle next year. Articles help the reader transition new cattle into the herd with the least stress and injury.
November – Animal Health and Nutrition
Good nutrition is fundamental to animal health, as is a good vaccination program. Articles in this issue give practical, technical information that is easy to apply at the ranch.
December – Ranch Safety
A safe ranch saves dollars by avoiding stress and costly injuries to humans and to livestock.
