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Since 1914, The Cattleman has prided itself on tradition, loyalty and a commitment to commercial cattle producers throughout the state of Texas and the southwest region. Still today, The Cattlemancontinues to be an industry-leading publication with those same values.
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Meet Your Cattleman Sales Staff
With almost 30 years' experience creating messages for advertisers on all types of communications tools, Gina Bryson says she has found a professional home with Texas and Southwestern Cattle Raisers Association (TSCRA). The culture of the ranching way of life appeals to her Texas background, and offers her the chance to help business owners reach targeted clients.
Bryson serves as media consultant for TSCRA Communications Services. In this role, she helps advertisers create effective messages and helps them choose the proper platforms to get their message out to the more than 16,000 members of TSCRA. Those platforms are The Cattleman magazine, our flagship print publication; The Cattleman NOW smartphone app; The Cattleman Plus tablet app; The Cattleman News Update daily emailed newsletter; and www.thecattlemanmagazine.com.
Bryson grew up in Cleburne and attended Tarrant County Junior College. She worked in the savings and loan business until she was attracted to sales. She received her insurance license in 1987 and worked with several companies before she was approached to work in the office equipment industry for Sharp Electronics, where she stayed until 1997.
Bryson fully understands the challenges of small-business ownership, having owned and operated 2 Smoothie Factory franchises during her career.
She has worked with AT&T and with the Fort Worth Star-Telegram in advertising sales. While at the Star-Telegram, Bryson was honored with "Salesperson of the Year" and "MVP of the Year" awards. In her spare time, she supports charities as a volunteer worker.
Shawn McCoy grew up in Ohio on a small farm south of Salem, in Winona. A graduate of United Local in 1984, he attended Ohio Northern University College of Pharmacy and transferred to Kent State University to study business.
In 1988 Shawn started selling advertising for a local weekly newspaper, then went on to a daily newspaper in Salem called The Salem News. After a trip to San Antonio in 1994, Shawn moved to Texas and started working for a weekly newspaper there. Eight months later, he moved to Arlington to work for the Mid Cities News, a subsidy of the Dallas Morning News.
In 1997, Shawn got his first taste of a monthly magazine, The Cutting Horse Chatter for the National Cutting Horse Association. The year 2008 brought on some changes with Shawn eventually working for the Fort Worth Star-Telegram in the Weatherford office, where he stayed until 2012. That August, Shawn began working for The Cattleman magazine and plans on being here until retirement.
Shawn has been married to his wife, Laurie for 8 years; they have a blended family with son Dillon and daughter Stevie. The McCoys live in Granbury.
These days, no one is forced to be a rancher. It is a completely voluntary career and lifestyle choice for those who take on the challenges of cattle and natural resources management. This is why Ellen H. Brisendine has enjoyed her more than 30 years as a writer and communicator in the beef industry.
Brisendine joined the staff at Texas and Southwestern Cattle Raisers Association (TSCRA) in 2002. Since then, TSCRA has expanded its reach by adding communications platforms – a smartphone app, a tablet app, a daily emailed newsletter, websites, a print newsletter – to the flagship print magazine, The Cattleman, the voice of TSCRA and the business journal of the cattle business of the Southwest.
As executive director of TSCRA communications services, Brisendine directed the adoption of these new technologies, making sure The Cattleman and TSCRA are where our more than 16,000 members need us to be.
Prior to joining TSCRA, Brisendine worked with American Farmland Trust's Texas regional office; The Petty Ranch Company; and International Brangus Breeders Association. In 2005, she was honored by the Texas Section, Society for Range Management as Friend of the Texas Section, SRM, and in 2014, was recognized by the National Cattlemen's Beef Association as State Communicator of the Year.