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Editor's Letter - December 2014


Those Things Which are of Importance

by Ellen H. Brisendine

“The Cattle Raisers Association of Texas has grown from a sturdy band of pioneers organized for mutual protection and safety in 1877, to an Association that attracts the attention of the nation, and numbers among its membership representative cattlemen of Texas, Mexico, New Mexico, Oklahoma, Kansas and neighboring States.

“This growth and the conditions arising from it, present a demand for another step forward; a practical medium for the exchange of information and ideas of mutual interest, and to foster good will among those engaged in the live stock industry. The necessity and benefits of a publication of this character backed by the authority and influence of the Association was determined at the last annual convention.”

Those words appeared in Issue 1, Volume 1 of The Cattleman magazine 100 years ago, starting a tradition of “dealing with those things which are of importance to the industry, avoiding unnecessary dispute and discussions and acting at all times along the same conservative lines which have marked the progress of the Association.”

It has been our pleasure to celebrate the 100th anniversary year of The Cattleman with you — taking a look back at past issues every month and picking out some highlights to reprint. We enjoyed the historical references so much, and have gotten such good feedback from our readers, that we’ve decided to continue that column in the back of the magazine for another year. 

In this final issue of 2014, we take a look at the future of ranching in a couple of interesting ways. First, Matt Brockman provides an encouraging article on the Ranch Brigade, part of the Texas Brigades youth education program. Who will ranch in the coming decades? Today’s young people will — young people who voluntarily gave up couch and computer time for early mornings and long days of cattle handling, forage analysis and team building. 

Then we asked some ranching leaders and leading thinkers to predict what ranching will look like a hundred years from now. You’ll find their prognostications in the article “2114.” Just about everyone predicts continuing troubles from weather and government. But take a look at the role they expect technology to play in the coming century.

Thank you for your continued support of The Cattleman magazine and of our 2-year-old digital magazine, The Cattleman Plus. Thank you for sticking with ranching and for adapting to the challenges that change and to the challenges that remain the same.

Merry Christmas and Happy Holidays to you and yours. Let’s see what the next 100 years bring!

Conversations is from the December 2014 issue of The Cattleman magazine.