Member Notes

Help Us Turn Friends into Members at Ranch Gatherings

By Van Baize, TSCRA Association Promotion Committee chair, Bowie

Convention Weekend was a busy time for the Association Promotion Committee. The Executive Committee and board of directors approved the recommendations of the Director Engagement Working Group.

As a reminder, the 4 categories for improved engagement are:

• Establish expectations and culture
• Provide tools, training and education
• Increase local engagement and personal contact
• Maintain a vibrant communications network

If you would like a copy of this report, please contact the membership department.

The next step is for the Working Group, Regional Association Promotion Teams and staff to further develop the action plan and integrate the tactics with the 2012 Membership Marketing Plan. This session, held in early May, will be reported on at the Summer Meeting, June 13 to 15, in Fredericksburg.

TSCRA membership has been on an upward trend for several years, steadily increasing to nearly 15,800 members as of this writing. The goal for 2012 is to end the year with more than 16,000 members. We are well on our way to achieving this goal.

Finally, I’d like to congratulate and recognize Tom Haynie for his successful tenure as the Chair of the Association Promotion Committee. Over the term of his time as Chair and Vice Chair of the committee, TSCRA membership grew from 15,185 to 15,738 members. Tom, thanks for everything you have done to help TSCRA!!